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Creativity for positive change.

Our vision of delivering brilliance, value and reason guides us from concept to final implementation.

Our offering

  • - Brand strategies

    - Communication strategies

    - Value propositions

    - Creative business applications

    - Campaign strategies

    Strategy lies at the heart of what we do. In the words of Charles Eames, “What works good is better than what looks good. Because what works good lasts.” Every piece of communication is a chance to make an impact, connect with someone, and make a statement. Without a resilient strategy driving communication, opportunities are lost, brand messaging is fractured, and, in time, the brand’s value erodes.

  • - New brand identities

    - Brochures

    - Gifts

    - Digital & printed invitations

    - Infographics

    - Annual reports

    We have the skills, experience, understanding and passion for designing solutions that look good and deliver on the strategy.

  • - Scripts

    - Presentations

    - Brand stories

    - Digital and social content

    - Blog posts & articles

    Storytelling starts with the written text. From video scripts to board presentations, Shelf can transform text from describing what you do to convincing your audience that your offering meets their needs.

  • - Websites

    - Social Media campaigns

    - E-mailers & digital campaigns

    - Non-traditional ‘gorilla’ advertising

    - App front-end design

    The last decade has rapidly increased digital communication, shaping our lives. Shelf believes in well-thought-through digital and social communication rather than just adding to the noise of rampant posting.

  • - TV

    - Print

    - Radio

    - Outdoor      

    - Gorilla advertising

    Multidisciplinary and collaborative campaigns require a wide variety of skilled individuals. We keep our agency agile by working with a network of specialised creatives depending on the client’s needs. Shelf drives the strategy and project management and ensures delivery, but our clients get access to the best in the field at a fraction of the agency retainer cost. Collaborators are gathered based on each client’s individual needs.

  • - Signage

    - Wayfinding

    - Graphic walls

    - Exhibitions

    - Office branding & design

    A space can read like a story. Genuinely committed to ensuring our client’s strategy is met at every touchpoint, we work with architects and builders to create everything from signage to custom-built furniture or pop-up spaces.

We live in a world of infinite possibilities. At Shelf, we prefer to see things not as they are but as they could be.

Our core strength is translating complex ideas into effective design solutions and creating brands, websites, spaces, social media campaigns, and more. We have worked in various sectors, including engineering, finance, technology, government, and luxury. Brilliance, value, and logic guide us from idea to final implementation.

The Shelf Approach

Strategy

To truly understand the issues motivating you to change or upgrade, we begin by observing, interviewing, and researching. We aim to get to know your target audiences and competitors so that our solutions are practical and relevant. We work with you to construct the formal brief, establish timings to work towards and detail objectives.

Our strategies are synthesised and distilled into critical insights that lead to several ideas that can be measured against each other. The most compelling are selected for development into initial concepts and then presented to you. As our partners, your vast wealth of knowledge and experience, combined with our creative talent, will lead to breakthrough solutions, which are then extended and refined.

Inspiration & ideation

A good idea is only helpful with proper execution. We collaborate with specialists in our industry to maintain a history of extraordinary results explicitly tailored to every client. Our utmost attention to detail combined with a close watch on our suppliers means the finished product meets your standards of excellence.

Implementation

True value is gained by measuring progress and response. We work with you to gather feedback from your target audiences to evaluate the progress, make any adjustments necessary for the best final product, or keep the conversation going.

Evaluation

OUR CLIENTS

7SecondSolar

18east

21 Icons

A Country For Jane

Adloc8tor

African Alliance

AOS

Agnomen

Ashely Lillie Heritage Consultant

Balu

Blackrhino

Blitzboks

Cape Gate Anaesthetists

Cape Town Fashion Council

CarbyBox

Cécile & Boyd

Chicks Dig Wine

Clourfield

Darling Collective

David Bloomer Photography

Fibreco

Flowgear

Fwd.

Ginkgo

GlobalTT

H&I

HKLM

Homestead

IkamvaYouth

In/Formal South

Inhouse Architects

Jakupa

Klink

Lemondrop

Lobster Ink

Lyme Street

Macrolan

Massmart

Minar

Mobi

Monuments Of Mexico

Moruba

Neuhof

Ova2you

Pagak

Pamoja

Pepkor

Piobox

Publicgate

Pulau Solutions

Pure

Safnog

Salisbury’s Deli

Sanari

Science In Motion

Seacom

Singita

Solaire Direct

Steinhoff

The Board Store

Unplugged

Vide E Café

Violet Greene

Western Cape Provincial Parliament

Wine Tourism South Africa

With Milk

Wonder Social Media

You2Africa

ZeloSky

Zutari

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